Bowtie-Barber - Blockchain Vous trouverez ici toutes les actualités de notre collection de bowtie-barber

Intoduction

BOW APP is a Blockchain application that ensures the traceability of luxury products for individuals. The BOW SOFTWARE is a B2B platform for luxury brands specialized in the management of the supply chain. Ultimately, our goal is to ensure the provenance of luxury goods. This function is useful both for the purchase of new products but also for used products.

We are now seeing significant growth in the second-hand market. The luxury market is also affected by this movement, especially through specialized applications such as VideDressing, Vinted, etc. In conjunction with this trend, the counterfeit market is drastically developing as well. This has a direct impact on the economy of the luxury sector. In France, seizures of counterfeits have by a multiple of 45 in less than 20 years, now amounting to 8.9 million seized products. This market today represents a shortfall of nearly 3 billion euros for France about luxury goods.

BOW responds perfectly to this need, thanks to the development of a Blockchain entirely dedicated to the traceability of luxury products. Consumers will have the opportunity to check the provenance of any article through the Blockchain technology, which is impervious to any modification. Companies will be able to prove the origin of their products by reassuring the consumer and taking advantage of the integrated platform.

With the development of the app and the software, the Bow Token will be launched. The cryptocurrency created by Bowtie Barber will allow consumers to purchase luxury goods directly from the app and get access to various services. Supported by the SWAROVSKI House, we created the Bowtie Barber, a bow tie with the specialty of having the shape of a mustache. Both chic and offbeat, the Bowtie Barber will be in tune with today's fashion and provide the working capital needed for the implementation of the whole blockchain project.

The luxury market is constantly evolving, and constantly looking for innovations to expand its product line. The Bow Token, supported by the Bow app, and financially supported by the commercialization of the Bowtie Barber will stand out as a key payment method within the largest brands in the world of luxury.

Growth in the Accessories Sector: The Bowtie Leads the Race

Among these accessories, we find, of course, the bow-tie!
It is not surprising, given the figures we have studied, that men have become more attached to their style of clothing than ever before, and the growth of bowties has been more than a consequence in recent years. Farewell black, white, navy and all united bow ties! Hello to the flashy, new materials, new shapes and new fabrics! The bowtie is riding high. It undeniably replaces the traditional tie that is becoming old-fashioned. It comes in different colors, wood, glass and even cork. Customers are total fans of new shapes, they are in search of innovation. They want trendy fashion accessories. Hundreds of men's fashion blogs have emerged in recent years proving that men are as addicted to accessories as women. The bow tie is the finishing touch to an outfit, ultra stylized, it comes in all kinds and is the future of fashion.

Made In France
As an example, a French company located in Flanders, born 5 years ago, is skyrocketing in the bowtie market. A model of success for a young company: today it employs more than twenty employees through several factories located in France. This company manufactures more than 200 butterfly knots a day for a total of more than 70,000 knots a year. With a turnover of around € 3,300,000 a year, their future is guaranteed.

Why such a success?
France has always had a headstart on fashion and luxury and the Made in France logo seduces more and more, both in France and internationally. In 2018, many companies have seen a sharp increase in sales that should follow the same trend for 2019 and 2020.

BOWTIE-BARBER

Aurore is at the head of a flourishing business. Indeed, she has developed her own bespoke online store called My Suits in My Work Place. With this success, Aurore intends to take advantage of her prolific company by creating mustache bow ties and marketing them. The idea can make you smile, however, given the figures previously studied, it is easy to become aware that the bowtie business is not to be taken lightly. This is why the Barber Bowtie will soon be marketed around the world through its physical stores as well as through its online store.

Aurore’s company has planned, for the launch year of the Bowtie Barber product in 2019, to market its flagship product at about 250.00€. This price would enable us to achieve a turnover close to the 3 million euros which gives a net profit of 1.200.000€ by selling 6000 units of bow ties in physical stores, and 6000 units on internet.

The company will purchase commercial premises that will allow a maximum production of about 10,000 bowties a year (this is a maximum production estimate in the warehouse, with order estimates being lower than this figure).

For the year 2020, Bowtie Barber is forecasting a growth rate of 15% and expects to achieve a turnover of 3.45 million USD. This will generate a net profit of 1.38 million USD by selling 7000 bow ties in shops and 7000 bow ties online.

Finally, in 2021, BOWTIE BARBER expects a constant growth rate of 15% and will achieve a turnover of about 4 million USD thus achieving a profit of approximately 1.587 million USD with the sale of 8000 bow ties in stores and 8000 bow ties on the eshop.

The BOW Application

Many businesses are currently being turned upside down by Blockchain technology. We can mention among others the sectors of finance, agriculture, business, international trade and logistics, luxury, wine, real estate, or even the pharmaceutical industry.

We have seen in our previous section that the logistics sector in general, and that of luxury, faces many problems such as the lack of transparency of products and counterfeiting, and therefore the identification of certificates of authenticity. This is a crucial point for companies because it represents a significant shortfall, as well as for consumers who can be swindled.

Today, there are many applications especially in the agri-food sector to scan the QR code of a product and identify related information. This helps the consumer in making a purchasing decision. This information can be: the date of production, the place of production, the path crossed from the country of production to the place of sale, the pesticides used, the purchase price to the producer. This dataset will assign a score of one hundred on the quality of the product gathering a whole range of criteria.

For a few years now, we have been observing a change in the means of consumption, with buyers moving more and more towards local producers rather than supermarkets, with a focus on quality rather than the price. These are real trends that have emerged around organic products, the economy of sustainable development and fair trade. The consumer attaches great importance to the quality and the origin of a product and not only to design and price.

We are therefore convinced that it would be relevant to develop an application for individuals, simply by scanning the QR code of an article from a mobile phone, to have access to the distribution circuit of a product and its different details. These details range from the place of production, the path crossed between the producer and the distributor, the materials used for the creation, the certificate of authenticity of the product, and any other information that the company would like to communicate to the customer. A global score will be given to the scanned product. This score will be set up from a panel of criteria as well as a badge will be displayed to certify that the product is original and not counterfeited.

This will allow the consumer to know exactly under what conditions the article was produced. It will also be possible to scan the QR code of a second-hand product to verify its authenticity. (Provided it has been registered on the BOW blockchain).

The features of the application will be as follows:

For the User: When the user makes their shopping online or directly in the store, they can scan the QR code of an article to get all the product information that will help in their buying decision process. In order to favor fair trade and ecological, a score will be awarded to the product according to different criteria and a badge of authenticity will be served or not depending on the product. The information available will give an overall score of the product which will include: the distance traveled between the place of production and the place of sale of the product, the materials used, the margin made, the number of items sold so far, and the certificate authenticity. In the event that a buyer would like to buy a used item, he can also scan the QR code of the product to access its global information and lifespan details. How long was it worn by its predecessor? How many people have already bought/resold this product?

For the Distributor: The awarding of a note to the luxury brand’s products is intended to penalize companies that have an approach contrary to sustainable development and fair trade. On the contrary, it will reward companies that adopt these criteria in their supply strategy. The application will also promote these products that respect our quality charter in a new way and provide them with new customers, with the same values as the company. We are convinced that this approach will make businesses aware of the importance of this new economy and encourage them to focus more on these issues while adopting a more respectful behavior for each of their stakeholders.

Contacts

Twitter https://twitter.com/bowtie_barber

Facebook https://www.facebook.com/Bowtie-Barber-346911915920079

Website http://bow-coin.io/eng.html

Telegram https://t.me/BowCoin

Linkedin https://www.linkedin.com/in/aurore-c-petit-937343172

Youtube https://www.youtube.com/channel/UC5wOOy11qfsUTtTO5gTu_LA?view_as=subscriber

Medium https://medium.com/@bowtiebarber

Whitepaper http://bow-coin.io/documents/English/white-paper-bow-coin.pdf

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